Free Genie
FREE GENIE is an artistic intervention and conversation piece dealing with the spiritual dimensions of water and their appropriation by the bottled water industries world wide. It was created by Regina Hügli for the SHARING WATER workshops organized and hosted by ONE BODY OF WATER in Vienna 2023.
The Artwork
Selected, unique, secondhand waterglasses serve as vessels for engravings referring to spiritual dimensions of water. The engravings quote actual brand names and marketing slogans of products of the bottled water industries. FREE GENIE reclaims these spiritual references and enables to connect to them in a de-commercialized, personal experience of drinking local (tap) water. The art intervention enhances intimate connections to water and serves as a conversation piece for communities at workshops or gatherings.
FREE GENIE was created by Regina Hügli in 2023, the design of the engravings was implemented in cooperation with Design Büro Baustelle, Vienna.
Background
The fundamental, deep connection between water and life/death shows itself in a spiritual relationship of humans to water and water bodies in many cultures.
However by treating water as a commercial good, a resource, this relationship to water has faded. Its usage is an enormous economic and political factor. Water bodies worldwide are being used and polluted, and others are being privatized, bottled and sold as drinking water. Revenue in the Bottled Water segment amounts to US$ 342.4 billion in 2023. The market is expected to grow annually by 5.24%.
Quite many marketing strategies of drinking water industries refer to the spiritual dimensions to water - thus selling not only water, but also its spiritual value. By brand names and slogans addressing a quality of renewal, purity, healing, or even more specific spiritual wording, consumers are invited to buy not only hydration but a reminiscence of a spiritual experience. The connection to water and life is commercially appropriated. FREE GENIE interferes by freeing the genies from their commercialized context.
The data concerning brands and slogans below is footed on an internet research by Regina Hügli and team spring 2023.
FREE GENIE #ABSOLUTE
Product Name: Absolute
Brand: Asia Brewery Incorporated, Makati City, Philippines
Type of Water: Distilled Water
Market: Philippines
About the Company: "providing world-class distilled water to every Filipino family at an affordable price." Starting from a humble vision to break the beer monopoly in 1982, Asia Brewery Inc. (ABI) is now a major player in the Philippines’ beverage and industrial packaging industry. Annual Revenue 12.0 M Dollar
FREE GENIE #ADAMSALE
Product Name: Adam's Ale
Brand: Beggar's Velvet, UK
Type of Water: Premium Water
Market: International
Prize: 42 GBP/Bottle
FREE GENIE #ALFA&OMEGA
Product Name: Alfa & Omega Drinking Water
Brand: Alfa n Omega Beverages Pvt. Ltd., Hyderabad, Andra Pradesh, India
Market: India, local
FREE GENIE #ALTISSIMAPURISSIMA
Product Name: Levissima
Slogan: altissima, purissima
Translation: the highest, the purest
Brand: SanPellegrino Group, Milano, Italy, as part of Nestlé, Switzerland.
Origin and Type of Water: Natural mineral water of the Central Alps, Parco Naturale dello Stelvio
Market: International. Levissima is a classic water of Italy, a symbol of purity, sold in 150 countries in five continents.
FREE GENIE #ANGEL
Product Name: Angel Drinking Water
Brand: Angel Drinking Water, Dar Es Salaam, Tanzania
Origin and Type of Water: Water from protected underground deep well using 7 Steps quality production process.
Market: Tanzania
FREE GENIE #AQUADOR
Product Name: Aqua D´Or Mineral Water
Translation: Golden Water
Brand: Danone, Paris, FR
Origin and Type of Water: Premium Water from a groundwater well in Jutland, Denmark.
Market: International, Danish Premium Water owned by Danone,ranked fourth in global bottled water industries. Prize: 5,78 Euro/L.
FREE GENIE #AQUAMANTRA
Product Name: Aquamantra Premium Natural Spring Water
Slogan: Stimulate your soul. I am loved. I am grateful. I am lucky. I am healthy.
Background: A Mantra is a word or sound that is believed to have a special spiritual power in Buddhist or Hindu context.
Brand: Sababa Water, US
Origin and Type of Water: Natural spring water infused with Universal Energy.
Market: US, International
FREE GENIE #AQUARAPHA
Product Name: Aqua Rapha
Meaning: Healing Water. The Hebrew word "râpâ" means to restore, to heal. Yahweh Rapha heals body, mind, soul.
Brand: Aqua Rapha Investment Nigeria Ltd
Top brand in Eastern Nigeria, owned by the spiritual director of the ministry of adoration in Enugu.
Market: Nigeria
FREE GENIE #AQUIESDONDETODOCOMIENZA
Product Name: Pureza Vital
Slogan: Aqui es donde todo comienza.
Translation: Everything starts from here.
Brand: Nestlé S.A., Switzerland
Origin and Type of Water: taken from municipal and well sources, purifed, mineralized
Market: Brazil
The international brand "Pure Life" by Nestlé is available in more than 40 countries and is the world's best-selling water. Nestlé has an annual revenue of 4170 million dollars with its drinking water products and ranks third among the global market leaders in the bottled drinking water industry.
FREE GENIE #AURA
Product Name: Aura Water
Brand: Lidskoe Pivo, Lida, Belarus, part of the Olvi PLC, Finland.
Type of Water: Still drinking water treated with reverse osmosis and UV irradiation.
Market: International, twenty countries in three continents.
FREE GENIE #AVATON
Product Name: Avaton
Slogan: Avaton water is life itself.
Meaning: Avaton in Greek means an inaccessible and unapproachable place, sacred and inviolable. Holy district of a temple.
Brand: Bright Stone Ltd, UK
Origin and Type of Water: Artesian Springs from Mount Athos. Premium water sold internationally from the Athos penninsula, site of an important centre of Eastern Orthodox monasticism in northeastern Greece.
FREE GENIE #AWAKENING
Product Name: Awake Water
Brand: Awake Water, Sydney, Australia
Origin and Type of Water: Sourced from a pristine, deep underground spring located in the scenic Southern Highlands of NSW, Australia. Energised by Electromagnetic waves resonator.
Market: International.
FREE GENIE #BALANCE
Product Name: Balance Spring Water
Brand: Balance Trading Company, Australia
Origin and Type of Water: Australian spring water infused with Australian wildflowers.
Market: Australia
FREE GENIE #BARAKA
Product Name: Baraka Water
Translation: Blessing (Arabic)
Brand: Nestlé Waters, Switzerland
Origin and Type of Water: Pumped groundwater, purefied, from Banha, Egypt
Market: Egypt. Baraka Water and Pure Life by Nestlé were involved in a scandal in Egypt in 2016 when the products were declared “unfit for human consumption” by the authorities, after laboratory tests on samples revealed they did not comply with standards.
FREE GENIE #BEBETELAVIDA
Product Name: Ciel
Slogan: Bébete la vida
Translation: Drink life.
Brand: The CocaCola Company, US
Type of Water: purified, decarbonated bottled water
Market: Morocco, Mexico, Angola
Information: Ciel is the top selling brand of mineral water by CocaCola, the world leader of bottled water industries. What makes the brand really big is the fact that Mexicans are the world's largest consumer of bottled water, in small individual bottles (1.5 liters or less) and jugs (large bottles of 20 liters).
FREE GENIE #BLISS
Product Name: Bliss Water
Brand: Bliss Water Ltd., Nairobi, Kenia
Market: One of the largest botttled water brands of Kenia.
FREE GENIE #BODH
Product Name: Bodh Waters
Meaning: awakening, wisdom (Sanskrit)
Slogan: Taste the Himalayas to save the Himalayas
Brand: B R K BUSINESS PROMOTIONS PRIVATE LIMITED, Delhi
Origin and Type of Water: Himalayan mountains, Natural Spring Water, Buthan.
Market: Member of the International Fine Waters Society. "Bodh through the practise of Water memory upholds the divine on a molecular level which connects you to the natural world, promoting a sense of peace and harmony between you and the universe." Prize per bottle 849 Rs (10 dollars)
FREE GENIE #CIEL
Product Name: Ciel
Translation: Heaven (French)
Slogan: Conecta Mente y Cuerpo
(Connects Mind and Body, Spanish)
Brand: The CocaCola Company, US
Type of Water: purified, decarbonated bottled water
Market: Morocco, Mexico, Angola. Ciel is the top selling brand of mineral water by CocaCola, the market leader of the global water industries with an annual revenue of 4600 million dollars. What makes the brand really big is the fact that Mexicans are the world's largest consumer of bottled water, in small individual bottles (1.5 liters or less) and jugs (large bottles of 20 liters)
FREE GENIE #CLOUDJUICE
Product Name: King Island Cloud Juice
Slogan: “Some people feel the rain, others just get wet”
Brand: Cloud Juice, Currie, King Island, Tasmania
Origin and Type of Water: Rainwater, Tasmania
Market: Premium Water, bottled in a 750ml “Bordeaux” style glass bottle, designed to belong on the best dining tables around the world. Prize: 90 Dollar. "The character of Cloud Juice changes with temperature, from sweetly refreshing when chilled, to an elegant velvet when served at room temperature”.
FREE GENIE #CONECTAMENTEYCUERPO
Product Name: Ciel
Translation: Heaven (French)
Slogan: Conecta Mente y Cuerpo
(Connects Mind and Body)
Brand: The CocaCola Company, US
Type of Water: purified, decarbonated bottled water
Market: Morocco, Mexico, Angola. Ciel is the top selling brand of mineral water by CocaCola, the market leader of the global water industries with an annual revenue of 4600 million dollars. What makes the brand really big is the fact that Mexicans are the world's largest consumer of bottled water, in small individual bottles (1.5 liters or less) and jugs (large bottles of 20 liters)
FREE GENIE #EARTHSFINESTWATER
Product Name: Fiji
Slogan: Earth's finest water. Untouched by man.
Brand: FIJI Water Company LLC., as part of The Wonderful Company, Los Angeles US
Origin and Type of Water: Artesian source water, Fidji
Market: Intensely popular in US, FIJI Water is a life style product and has a cult following of celebrities, business people and U.S. presidents on its coattails. In fact, FIJI Water has been in the background of many pop-culture moments. By drawing an emotional appeal from consumers, FIJI Water, or “Earth’s Finest Water,” is able to create an image that whoever purchases FIJI Water is part of an “elite” group. Annual revenue of Fiji water is 43.0 Million Dollar (2022)
FREE GENIE #ESSENTIA
Product Name: Essentia
Translation: Essence (Latin)
Brand: Essentia Water LLC., Bothell, US., bought by Nestlé in 2021
Type of Water: pure ionized alkaline water
Market: Essentia made an annual revenue of 192 million dollars 2020, what made it attractive to Nestlé. It is a premium water in the section of functional waters.
FREE GENIE #ETERNAL
Product Name: Eternal
Slogan: Nature's Perfect Water
Brand: Eternal Beverages, US
Origin and Type of Water: US-Sourced Naturally Alkaline Spring Water: Shasta-Trinity Alps, CA & Great Smokey Mountains, TN.
Market: Premium Water, Eternal Water is the #3 Premium Sourced Bottled Water in the USA and one of the fastest growing premium waters in the category.
FREE GENIE #FORTHESEEKERS
Product Name: Power Water
Slogan: For the Seekers. For the Doers. Unleash your Power.
Brand: Powerade, The CocaCola Company, Atlanta, Georgia, US
Type of Water: Electrolyte Water Beverage
Market: International. CocaCola is the global leader of the bottled drinking water industries with an annual revenue of 4600 million dollars on the water sector
FREE GENIE #FOUNTAINOFYOUTH
Product Name: Aur'a Natural Mineral Spring Water
Slogan: Fountain of Youth. Water of life. Gift from Mother Nature.
Brand: Aur'a Gold Water Ltd. UK
Origin and Type of Water: Transylvania's Golden Hawk Mountains, Premium Water, enriched with gold and silver particles.
Market: International
FREE GENIE #FUTURE
Product Name: Future Aqua
Brand: Future Aqua & Espy Pulpy, Jaipur, India
Type of Water: Mineral Water
Market: India
FREE GENIE #GIFTOFMOTHERNATURE
Product Name: Aur'a Natural Mineral Spring Water
Slogan: Fountain of Youth. Water of life. Gift from Mother Nature.
Brand: Aur'a Gold Water Ltd. UK
Origin and Type of Water: Transylvania's Golden Hawk Mountains, Premium Water, enriched with gold and silver particles.
Market: International
FREE GENIE #GLORIAPATRI
Product Name: Gloria Patri
Translation: Gloria Be to the Father (Latin), a short hymn of praise to God in various Christian liturgies.
Brand: Promineral S.A., Furnas, San Miguel, Portugal
Origin and Type of Water: Volcanic water from Serra do Trigo, Azores Archipelago
Market: Fine Water, a premium water for connoisseurs.
FREE GENIE #GUSTULPURITATII
Product Name: Aqua Carpatica
Slogan: Gustul purității - taste of purity (Romanian). "The water that loves you back."
Brand: Aqua Carpatica USA Inc., Phoenix, Arizona, US, partially owned by PepsiCo, ranked #2 among the market Leaders of the global bottled water industries, with an annual revenue of 4500 M dollar in the water sector.
Origin and Type of Water: pristine spring water from the protected Bajenaru Spring, in the Carpathian Mountains of Romania.
Market: International. Aqua Carpatica has won 63 international awards for its taste.
FREE GENIE #HANA
Product Name: Hana Water
Translation: Bliss, Happiness (Arabic)
Slogan: Source of Happiness
Brand: Hana Food Industries Company, Riyadh, Saudi Arabia
Origin and Type of Water: Purified, mineralized, pumpen from a group of 5 groundwater wells in the Qassim region, Saudi Arabia,
Market: Saudi Arabia
FREE GENIE #HAYAT
Product Name: Hayat
Translation: Life (Turkish)
Slogan: Carrying the meaning of life for 34 years
Brand: Danone, Paris, France
Origin and Type of Water: Spring water of Şekerpınarı and Sakarya, Turkey
Market: One of the most popular bottled water brands of Turkey.
FREE GENIE #HEAVENDROPS
Product Name: Heaven Drops Packaged Drinking Water
Brand: Speedy Wheels PVT.LTD, Kolkata, India
Market: A local water sold and delivered in 20 l cans.
FREE GENIE #HEAVENLYWATER
Product Name: Heavenly Water
Slogan: Always Pure, always Heavenly.
Brand: Heavenly Water N.V., Hawaii
Origin and Type of Water: Desalted sea-water, filtrated and purified by reverse-osmosis.
Market: Hawaii
FREE GENIE #IAMLOVED
Product Name: Aquamantra Premium Natural Spring Water
Slogan: Stimulate your soul. I am loved. I am grateful. I am lucky. I am healthy.
Background: A Mantra is a word or sound that is believed to have a special spiritual power in Buddhist or Hindu context.
Brand: Sababa Water, US
Origin and Type of Water: Natural spring water infused with Universal Energy.
Market: US, International
FREE GENIE #ITSPUREGENIUS
Product Name: Smart Water
Slogan: It's pure genius.
Brand: Glaceau, The CocaCola Company, Atlanta, Georgia, US
Type of Water: vapor-distilled, purified, electrolytes added
Market: Smartwater is one of the top water brands of US by the global leader of the bottled water industry, the Coca Cola Company.
FREE GENIE #JIBU
Product Name: Jibu
Translation: Answer (Kiswahili)
Slogan: A better life
Brand: Jibu Inc., Nairobi, Kenia/ Kigali, Rwanda/ Colorado Springs, US
Type of Water: filtered, purified tap water
Market: Kenia, Burundi,Ghana, Rwanda, Tanzania,Uganda,Zambia, DRC Bukavu, DRC Goma
Information: Jibu, Inc is a for-profit social enterprise that prioritizes impact in communities. The hybrid approach stimulates responsible economic growth and independence. While drinking water is the immediate focus, the ultimate goal is to launch a network of independent franchise owners who, with high visibility retail storefronts and proven business acumen, are poised to revolutionize the African landscape while paving the way for developed world resources to become more effectively deployed in emerging markets.
FREE GENIE #JOY
Product Name: Joy Water
Slogan: Joy purified bottled water! Best for life!
Brand: Joy Water, Addis Ababa, Ethiopia
Origin and Type of Water: Natural Mineral Water
Market: Ethiopia
FREE GENIE #LIQUIDDEATH
Product Name: Liquid Death
Slogan: Don't be scared, it's just water! Murder your thirst.
Brand: Supplying demand Inc.
Origin and Type of Water: Natural Mountain Water, source at Frankenmarkt, Austrian Alps.
Market: International
Information: The canned water brand looked for "the dumbest name" to sell water. It is quite a success and makes an annual revenue of 45 million Dollar (2021) and is valued at 700 million dollar in 2022.
FREE GENIE #MAGNIFICAT
Product Name: Magnificat
Background: "Magnificat anima mea dominum", "my soul magnifies the Lord" (Latin), is a canticle, known as the Song of Mary, Gospel of Luke (1:46-55). It is traditionally incorporated into the liturgical services of the Catholic Church, the Eastern Orthodox Church, Lutheran Churches and the Anglican Communion.
Brand: Promineral SA. Portugal
Origin and Type of Water: Waters of the dormant Furnas volcano, St. Miguel, Azores, Portugal
Market: Premium Water, International
FREE GENIE #MIRACLE
Product Name: Miracle
Slogan: Water for Healthy Life
Brand: Miracle, Karachi, Pakistan
Origin and Type of Water: Home and Office Water Delivery
Market: Pakistan
Information: In Pakistan 21 million of people don't have access to clean drinking water in their daily life (Population: 221 million).
FREE GENIE #NATURALLYINTELLIGENT
Product Name: VodaVoda
Slogan: "Trust Nature. Nature knows best. Naturally intelligent."
Brand: VodaVoda, Banja Vrujcj, Serbia
Origin and Type of Water: Artesian Spring Water, Vrujcj Space, Serbia
Market: Serbia
FREE GENIE #NATURESBLESSING
Product Name: Boon Water
Slogan: Nature's Blessing
Brand: Boon Water, Paterson, US
Origin and Type of Water: Natural Spring Water, Source at Hendek, Turkey
Market: Premium Water, US.
FREE GENIE #NEVERFAILSPRINGWATER
Product Name: Neverfail Spring Water
Brand: Neverfail Springwater QLD PTY LTD, a wholly-owned subsidiary of Coca-Cola Europacific Partners, Queensland, Australia
Origin and Type of Water: Subterranean sources, Australia
Information: Market leader of Spring water delivery to homes and offices in Australia.
FREE GENIE #ORIGIN
Product Name: Origin
Slogan: American springs for American tables. A celebration of care, craft, and conversation.
Brand: Origin TM Water, Blue Triton Brand, US
Origin and Type of Water: US Spring Water
Market: US
Information: "Spring Water that doesn't have to cross an ocean to get to your table." American spring-to-table water.
FREE GENIE #PARADISE
Product Name: Paradise Drinking Water
Slogan: "The Taste and Pure Refreshment of Paradise."
Brand: Paradise Drinking Water, Santa Ana, CA, US
Origin and Type of Water: Spring Water and Purified Water, Home and Office Delivery.
Market: Drinking Water supplier of Southern California, US
FREE GENIE #PORVENIR
Product Name: Agua Mineral Porvenir
Translation: Future (Spanish)
Brand: Agua Mineral Porvenir, Casablanca, Chile
Origin and Type of Water: Natural Mineral Water Spring, Valle Casablanca, Chile
Market: Chile
FREE GENIE #PUREELEMENT
Product Name: Lunaqua
Slogan: "Pure Element."
Brand: Red Bull, Salzburg, Austria
Origin and Type of Water: Natural Spring Water, Vorarlberg, Austria, Premium Water bottled from the spring (Vorarlberg, Austria) at the full of moon.
Market: International
Information: "For centuries, mankind has lived according to the phases of the moon, planting and cutting trees, watering flowers or cutting hair. And Red Bull bottles water. Because internal company analyses have shown that this enhances the invigorating qualities of water." Prize: 2,26 Euro/L.
FREE GENIE #PURELIFE
Product Name: Pure Life
Slogan: various, specific to markets - see #aquiesdondetodocomienza
Brand: Nestlé SA. Switzerland
Origin and Type of Water: taken from municipial and well sources, purified, mineralized
Market: The brand "Pure Life" by Nestlé is available in more than 40 countries and is the world's best-selling water.
Information: Nestlé has an annual revenue of 4170 billion dollars with its drinking water products and and ranks third among the global market leaders in the drinking water industry.
FREE GENIE #PURELOVE
Product Name: Absolute - Pure Distilled Drinking Water
Slogan: "Pure Water. Pure Love."
Brand: Asia Brewery Incorporated, Makati City, Philippines
Origin and Type of Water: Distilled Water
Market: Philippines
Information: Starting from a humble vision to break the beer monopoly in 1982, Asia Brewery Inc. (ABI) is now a major player in the Philippines’ beverage and industrial packaging industry. Annual Revenue 12.0 M Dollar
FREE GENIE #SALUS
Product Name: Salus
Translation: health, well-being, welfare, salvation (Latin). Salus was the Roman goddess of safety and well-being (welfare, health and prosperity) of both the individual and the state.
Brand: Danone, Paris, France
Origin and Type of Water: Natural Mineral Water, Fuente de Puma, Sierras de Minas, Uruguay
Market: Uruguay
Information: Danone ranks fourth among bottled water market leaders worldwide, with an annual revenue of 3900 million dollars.
FREE GENIE #SOHAT
Product Name: Sohat
Translation: health, soundness of body (Arabic)
Brand: Nestlé Waters, Switzerland
Origin and Type of Water: Natural Mineral Water, Falougha Source, Lebanon
Market: Lebanon, UAE, Saudi Arabia
Information: Leading brand of bottled water in Lebanon.
FREE GENIE #THEWATERTHATLOVESYOUBACK
Product Name: Aqua Carpatica
Slogan: "Nature's Most perfect water. Aqua Carpatica - Taste the water that loves you back."
Brand: Aqua Carpatica USA Inc. Phoenix, Arizona, Romanian company partially owned by PepsiCo.
Origin and Type of Water: Natural Spring Water, Volcanic Paltinis Springs, Carpathian Mountains, Romania
Market: International
FREE GENIE #THORSPRING
Product Name: Thorspring
Background: Thor is a prominent god in Germanic paganism. In Norse mythology, he is a hammer-wielding god associated with lightning, thunder, storms, sacred groves and trees, strength, the protection of humankind, hallowing, and fertility.
Brand: Kemmerer Bottling Group, Illinois, US
Origin and Type of Water: Icelandic Glacial Spring Water
Market: Premium Water für US Market
Information: Kemmerer Bottling Group is a leading independent bottler engaged in the manufacturing, marketing and distribution of carbonated soft drinks and new age beverages.
FREE GENIE #TIANTANGZHISHUI
Slogan: Tiantang zhi shui
Translation: Water of Heaven
Origin and Type of Water: Tibetan Glacial Spring Water
Market: China
Information: "Water of Heaven" is the slogan of Chinese drinking water brands bottled in Tibet. Bottled water from Tibet is sold across China, often as a high-end product, trading on Tibet's reputation as spiritually and environmentally pure. n the last two decades China has become the world’s largest bottled water consumer and a major producer. Although it currently makes up a small proportion of China’s annual bottled water production, water from Tibet’s mountain glaciers is seen as the new point of growth for China’s booming bottled water industry.
FREE GENIE #UNLEASHYOURPOWER
Product Name: Power Water
Slogan: "Unleash your Power. For the Seekers. For the Doers."
Brand: Powerade, The CocaCola Company, Atlanta, Georgia, US
Origin and Type of Water: Electrolyte Water Beverage
Market: International
Information: CocaCola is the global leader of the bottled drinking water industries with an annual revenue of 4600 million dollars on the water sector.
FREE GENIE #URSTROMQUELLE
Product Name: Urstromquelle Mineralwasser
Translation: Source of the Primordial Current.
Brand: Red Bull GmbH, Rauch Fruchtsäfte GmbH
Origin and Type of Water: Natural Spring Water. The natural spring in Brandenburg, Germany, is refered to since 1364. The company Brandburger Urstromquelle was founded in 1995 and is based in Mark, Germany. In March 2023, Brandenburger Urstromquelle was acquired by Red Bull and Rauch Fruchtsäfte GmbH. The terms of the transaction were not disclosed
Market: International
FREE GENIE #VEDICA
Product Name: Vedica - Himalayan Spring Water
Slogan: "Full of Attitude."
Translation: Full of Knowledge. Vedica referes to knowledge from the Vedas (Sanskrit: वेदः, lit. 'knowledge'), a large body of religious texts originating in ancient India. Composed in Vedic Sanskrit, the texts constitute the oldest layer of Sanskrit literature and the oldest scriptures of Hinduism.
Brand: Bisleri, India
Origin and Type of Water: natural mineral water, bottled from a spring in the foothills of the Himalayas in Uttarakhand
Market: International
Information: Bisleri International is ranked tenth in the global bottled water industries with ca. a 250 million dollar revenue. In India, it is so popular that Bisleri is used as a generic term for mineral water.
FREE GENIE #VIRGEN
Product Name: Virgen Natural Mineral Water
Slogan: "For people who have good things first."
Translation: Virgin (Spanish)
Brand: Virgen Water, Hergiswil, Switzerland
Origin and Type of Water: Natural Mineral Water,Arequita hills, Uruguay
Market: Premium Water for an elite of conoisseurs, bottled in Uruguay, sold in Switzerland.
FREE GENIE #WATEROFLIFE
Product Name: Aur'a Natural Mineral Spring Water
Slogan: "Fountain of Youth. Water of life. Gift from Mother Nature."
Brand: Aur'a Gold Water Ltd. UK
Origin and Type of Water: Natural Spring Water, from Transylvania's Golden Hawk Mountains.
Market: UK, International
Information: Premium Water, enriched with gold and silver particles.
FREE GENIE #ZAMZAM
Product Name: East Tehran Zamzam Water
Brand: ZamZam Iran Co.
Origin and Type of Water: Mineral Water
Market: Iran
Background Information: The Zamzam Well (Arabic: بئر زمزم, ) is a well located within the Masjid al-Haram in Mecca, Saudi Arabia. It is located 20 m (66 ft) east of the Kaʿba, the holiest place in Islam.
According to Islamic narratives, the well is a miraculously generated source of water, which opened up thousands of years ago when the son of Ibrahim (Abraham), Ismaʿil (Ishmael), was left with his mother Hajar (Hagar) in the desert. It is claimed to have dried up during the settlement of the Jurhum in the area and to have been rediscovered in the 6th century by ʿAbd al-Muṭṭalib, grandfather of Muhammad. Millions of pilgrims visit Mecca and Medina each year while performing the Hajj or Umrah pilgrimages in order to drink its water.
Free Genie
FREE GENIE is an artistic intervention and conversation piece dealing with the spiritual dimensions of water and their appropriation by the bottled water industries world wide. It was created by Regina Hügli for the SHARING WATER workshops organized and hosted by ONE BODY OF WATER in Vienna 2023.
The Artwork
Selected, unique, secondhand waterglasses serve as vessels for engravings referring to spiritual dimensions of water. The engravings quote actual brand names and marketing slogans of products of the bottled water industries. FREE GENIE reclaims these spiritual references and enables to connect to them in a de-commercialized, personal experience of drinking local (tap) water. The art intervention enhances intimate connections to water and serves as a conversation piece for communities at workshops or gatherings.
FREE GENIE was created by Regina Hügli in 2023, the design of the engravings was implemented in cooperation with Design Büro Baustelle, Vienna.
Background
The fundamental, deep connection between water and life/death shows itself in a spiritual relationship of humans to water and water bodies in many cultures.
However by treating water as a commercial good, a resource, this relationship to water has faded. Its usage is an enormous economic and political factor. Water bodies worldwide are being used and polluted, and others are being privatized, bottled and sold as drinking water. Revenue in the Bottled Water segment amounts to US$ 342.4 billion in 2023. The market is expected to grow annually by 5.24%.
Quite many marketing strategies of drinking water industries refer to the spiritual dimensions to water - thus selling not only water, but also its spiritual value. By brand names and slogans addressing a quality of renewal, purity, healing, or even more specific spiritual wording, consumers are invited to buy not only hydration but a reminiscence of a spiritual experience. The connection to water and life is commercially appropriated. FREE GENIE interferes by freeing the genies from their commercialized context.
The data concerning brands and slogans below is footed on an internet research by Regina Hügli and team spring 2023.
FREE GENIE #ABSOLUTE
Product Name: Absolute
Brand: Asia Brewery Incorporated, Makati City, Philippines
Type of Water: Distilled Water
Market: Philippines
About the Company: "providing world-class distilled water to every Filipino family at an affordable price." Starting from a humble vision to break the beer monopoly in 1982, Asia Brewery Inc. (ABI) is now a major player in the Philippines’ beverage and industrial packaging industry. Annual Revenue 12.0 M Dollar
FREE GENIE #ADAMSALE
Product Name: Adam's Ale
Brand: Beggar's Velvet, UK
Type of Water: Premium Water
Market: International
Prize: 42 GBP/Bottle
FREE GENIE #ALFA&OMEGA
Product Name: Alfa & Omega Drinking Water
Brand: Alfa n Omega Beverages Pvt. Ltd., Hyderabad, Andra Pradesh, India
Market: India, local
FREE GENIE #ALTISSIMAPURISSIMA
Product Name: Levissima
Slogan: altissima, purissima
Translation: the highest, the purest
Brand: SanPellegrino Group, Milano, Italy, as part of Nestlé, Switzerland.
Origin and Type of Water: Natural mineral water of the Central Alps, Parco Naturale dello Stelvio
Market: International. Levissima is a classic water of Italy, a symbol of purity, sold in 150 countries in five continents.
FREE GENIE #ANGEL
Product Name: Angel Drinking Water
Brand: Angel Drinking Water, Dar Es Salaam, Tanzania
Origin and Type of Water: Water from protected underground deep well using 7 Steps quality production process.
Market: Tanzania
FREE GENIE #AQUADOR
Product Name: Aqua D´Or Mineral Water
Translation: Golden Water
Brand: Danone, Paris, FR
Origin and Type of Water: Premium Water from a groundwater well in Jutland, Denmark.
Market: International, Danish Premium Water owned by Danone,ranked fourth in global bottled water industries. Prize: 5,78 Euro/L.
FREE GENIE #AQUAMANTRA
Product Name: Aquamantra Premium Natural Spring Water
Slogan: Stimulate your soul. I am loved. I am grateful. I am lucky. I am healthy.
Background: A Mantra is a word or sound that is believed to have a special spiritual power in Buddhist or Hindu context.
Brand: Sababa Water, US
Origin and Type of Water: Natural spring water infused with Universal Energy.
Market: US, International
FREE GENIE #AQUARAPHA
Product Name: Aqua Rapha
Meaning: Healing Water. The Hebrew word "râpâ" means to restore, to heal. Yahweh Rapha heals body, mind, soul.
Brand: Aqua Rapha Investment Nigeria Ltd
Top brand in Eastern Nigeria, owned by the spiritual director of the ministry of adoration in Enugu.
Market: Nigeria
FREE GENIE #AQUIESDONDETODOCOMIENZA
Product Name: Pureza Vital
Slogan: Aqui es donde todo comienza.
Translation: Everything starts from here.
Brand: Nestlé S.A., Switzerland
Origin and Type of Water: taken from municipal and well sources, purifed, mineralized
Market: Brazil
The international brand "Pure Life" by Nestlé is available in more than 40 countries and is the world's best-selling water. Nestlé has an annual revenue of 4170 million dollars with its drinking water products and ranks third among the global market leaders in the bottled drinking water industry.
FREE GENIE #AURA
Product Name: Aura Water
Brand: Lidskoe Pivo, Lida, Belarus, part of the Olvi PLC, Finland.
Type of Water: Still drinking water treated with reverse osmosis and UV irradiation.
Market: International, twenty countries in three continents.
FREE GENIE #AVATON
Product Name: Avaton
Slogan: Avaton water is life itself.
Meaning: Avaton in Greek means an inaccessible and unapproachable place, sacred and inviolable. Holy district of a temple.
Brand: Bright Stone Ltd, UK
Origin and Type of Water: Artesian Springs from Mount Athos. Premium water sold internationally from the Athos penninsula, site of an important centre of Eastern Orthodox monasticism in northeastern Greece.
FREE GENIE #AWAKENING
Product Name: Awake Water
Brand: Awake Water, Sydney, Australia
Origin and Type of Water: Sourced from a pristine, deep underground spring located in the scenic Southern Highlands of NSW, Australia. Energised by Electromagnetic waves resonator.
Market: International.
FREE GENIE #BALANCE
Product Name: Balance Spring Water
Brand: Balance Trading Company, Australia
Origin and Type of Water: Australian spring water infused with Australian wildflowers.
Market: Australia
FREE GENIE #BARAKA
Product Name: Baraka Water
Translation: Blessing (Arabic)
Brand: Nestlé Waters, Switzerland
Origin and Type of Water: Pumped groundwater, purefied, from Banha, Egypt
Market: Egypt. Baraka Water and Pure Life by Nestlé were involved in a scandal in Egypt in 2016 when the products were declared “unfit for human consumption” by the authorities, after laboratory tests on samples revealed they did not comply with standards.
FREE GENIE #BEBETELAVIDA
Product Name: Ciel
Slogan: Bébete la vida
Translation: Drink life.
Brand: The CocaCola Company, US
Type of Water: purified, decarbonated bottled water
Market: Morocco, Mexico, Angola
Information: Ciel is the top selling brand of mineral water by CocaCola, the world leader of bottled water industries. What makes the brand really big is the fact that Mexicans are the world's largest consumer of bottled water, in small individual bottles (1.5 liters or less) and jugs (large bottles of 20 liters).
FREE GENIE #BLISS
Product Name: Bliss Water
Brand: Bliss Water Ltd., Nairobi, Kenia
Market: One of the largest botttled water brands of Kenia.
FREE GENIE #BODH
Product Name: Bodh Waters
Meaning: awakening, wisdom (Sanskrit)
Slogan: Taste the Himalayas to save the Himalayas
Brand: B R K BUSINESS PROMOTIONS PRIVATE LIMITED, Delhi
Origin and Type of Water: Himalayan mountains, Natural Spring Water, Buthan.
Market: Member of the International Fine Waters Society. "Bodh through the practise of Water memory upholds the divine on a molecular level which connects you to the natural world, promoting a sense of peace and harmony between you and the universe." Prize per bottle 849 Rs (10 dollars)
FREE GENIE #CIEL
Product Name: Ciel
Translation: Heaven (French)
Slogan: Conecta Mente y Cuerpo
(Connects Mind and Body)
Brand: The CocaCola Company, US
Type of Water: purified, decarbonated bottled water
Market: Morocco, Mexico, Angola. Ciel is the top selling brand of mineral water by CocaCola, the market leader of the global water industries with an annual revenue of 4600 million dollars. What makes the brand really big is the fact that Mexicans are the world's largest consumer of bottled water, in small individual bottles (1.5 liters or less) and jugs (large bottles of 20 liters)
FREE GENIE #CLOUDJUICE
Product Name: King Island Cloud Juice
Slogan: “Some people feel the rain, others just get wet”
Brand: Cloud Juice, Currie, King Island, Tasmania
Origin and Type of Water: Rainwater, Tasmania
Market: Premium Water, bottled in a 750ml “Bordeaux” style glass bottle, designed to belong on the best dining tables around the world. Prize: 90 Dollar. "The character of Cloud Juice changes with temperature, from sweetly refreshing when chilled, to an elegant velvet when served at room temperature”.
FREE GENIE #CONECTAMENTEYCUERPO
Product Name: Ciel
Translation: Heaven (French)
Slogan: Conecta Mente y Cuerpo
(Connects Mind and Body, Spanish)
Brand: The CocaCola Company, US
Type of Water: purified, decarbonated bottled water
Market: Morocco, Mexico, Angola. Ciel is the top selling brand of mineral water by CocaCola, the market leader of the global water industries with an annual revenue of 4600 million dollars. What makes the brand really big is the fact that Mexicans are the world's largest consumer of bottled water, in small individual bottles (1.5 liters or less) and jugs (large bottles of 20 liters)
FREE GENIE #EARTHSFINESTWATER
Product Name: Fiji
Slogan: Earth's finest water. Untouched by man.
Brand: FIJI Water Company LLC., as part of The Wonderful Company, Los Angeles US
Origin and Type of Water: Artesian source water, Fidji
Market: Intensely popular in US, FIJI Water is a life style product and has a cult following of celebrities, business people and U.S. presidents on its coattails. In fact, FIJI Water has been in the background of many pop-culture moments. By drawing an emotional appeal from consumers, FIJI Water, or “Earth’s Finest Water,” is able to create an image that whoever purchases FIJI Water is part of an “elite” group. Annual revenue of Fiji water is 43.0 Million Dollar (2022)
FREE GENIE #ESSENTIA
Product Name: Essentia
Translation: Essence (Latin)
Brand: Essentia Water LLC., Bothell, US., bought by Nestlé in 2021
Type of Water: pure ionized alkaline water
Market: Essentia made an annual revenue of 192 million dollars 2020, what made it attractive to Nestlé. It is a premium water in the section of functional waters.
FREE GENIE #ETERNAL
Product Name: Eternal
Slogan: Nature's Perfect Water
Brand: Eternal Beverages, US
Origin and Type of Water: US-Sourced Naturally Alkaline Spring Water: Shasta-Trinity Alps, CA & Great Smokey Mountains, TN.
Market: Premium Water, Eternal Water is the #3 Premium Sourced Bottled Water in the USA and one of the fastest growing premium waters in the category.
FREE GENIE #FORTHESEEKERS
Product Name: Power Water
Slogan: For the Seekers. For the Doers. Unleash your Power.
Brand: Powerade, The CocaCola Company, Atlanta, Georgia, US
Type of Water: Electrolyte Water Beverage
Market: International. CocaCola is the global leader of the bottled drinking water industries with an annual revenue of 4600 million dollars on the water sector
FREE GENIE #FOUNTAINOFYOUTH
Product Name: Aur'a Natural Mineral Spring Water
Slogan: Fountain of Youth. Water of life. Gift from Mother Nature.
Brand: Aur'a Gold Water Ltd. UK
Origin and Type of Water: Transylvania's Golden Hawk Mountains, Premium Water, enriched with gold and silver particles.
Market: International
FREE GENIE #FUTURE
Product Name: Future Aqua
Brand: Future Aqua & Espy Pulpy, Jaipur, India
Type of Water: Mineral Water
Market: India
FREE GENIE #GIFTOFMOTHERNATURE
Product Name: Aur'a Natural Mineral Spring Water
Slogan: Fountain of Youth. Water of life. Gift from Mother Nature.
Brand: Aur'a Gold Water Ltd. UK
Origin and Type of Water: Transylvania's Golden Hawk Mountains, Premium Water, enriched with gold and silver particles.
Market: International
FREE GENIE #GLORIAPATRI
Product Name: Gloria Patri
Translation: Gloria Be to the Father (Latin), a short hymn of praise to God in various Christian liturgies.
Brand: Promineral S.A., Furnas, San Miguel, Portugal
Origin and Type of Water: Volcanic water from Serra do Trigo, Azores Archipelago
Market: Fine Water, a premium water for connoisseurs.
FREE GENIE #GUSTULPURITATII
Product Name: Aqua Carpatica
Slogan: Gustul purității - taste of purity (Romanian). "The water that loves you back."
Brand: Aqua Carpatica USA Inc., Phoenix, Arizona, US, partially owned by PepsiCo, ranked #2 among the market Leaders of the global bottled water industries, with an annual revenue of 4500 M dollar in the water sector.
Origin and Type of Water: pristine spring water from the protected Bajenaru Spring, in the Carpathian Mountains of Romania.
Market: International. Aqua Carpatica has won 63 international awards for its taste.
FREE GENIE #HANA
Product Name: Hana Water
Translation: Bliss, Happiness (Arabic)
Slogan: Source of Happiness
Brand: Hana Food Industries Company, Riyadh, Saudi Arabia
Origin and Type of Water: Purified, mineralized, pumpen from a group of 5 groundwater wells in the Qassim region, Saudi Arabia,
Market: Saudi Arabia
FREE GENIE #HAYAT
Product Name: Hayat
Translation: Life (Turkish)
Slogan: Carrying the meaning of life for 34 years
Brand: Danone, Paris, France
Origin and Type of Water: Spring water of Şekerpınarı and Sakarya, Turkey
Market: One of the most popular bottled water brands of Turkey.
FREE GENIE #HEAVENDROPS
Product Name: Heaven Drops Packaged Drinking Water
Brand: Speedy Wheels PVT.LTD, Kolkata, India
Market: A local water sold and delivered in 20 l cans.
FREE GENIE #HEAVENLYWATER
Product Name: Heavenly Water
Slogan: Always Pure, always Heavenly.
Brand: Heavenly Water N.V., Hawaii
Origin and Type of Water: Desalted sea-water, filtrated and purified by reverse-osmosis.
Market: Hawaii
FREE GENIE #IAMLOVED
Product Name: Aquamantra Premium Natural Spring Water
Slogan: Stimulate your soul. I am loved. I am grateful. I am lucky. I am healthy.
Background: A Mantra is a word or sound that is believed to have a special spiritual power in Buddhist or Hindu context.
Brand: Sababa Water, US
Origin and Type of Water: Natural spring water infused with Universal Energy.
Market: US, International
FREE GENIE #ITSPUREGENIUS
Product Name: Smart Water
Slogan: It's pure genius.
Brand: Glaceau, The CocaCola Company, Atlanta, Georgia, US
Type of Water: vapor-distilled, purified, electrolytes added
Market: Smartwater is one of the top water brands of US by the global leader of the bottled water industry, the Coca Cola Company.
FREE GENIE #JIBU
Product Name: Jibu
Translation: Answer (Kiswahili)
Slogan: A better life
Brand: Jibu Inc., Nairobi, Kenia/ Kigali, Rwanda/ Colorado Springs, US
Type of Water: filtered, purified tap water
Market: Kenia, Burundi,Ghana, Rwanda, Tanzania,Uganda,Zambia, DRC Bukavu, DRC Goma
Information: Jibu, Inc is a for-profit social enterprise that prioritizes impact in communities. The hybrid approach stimulates responsible economic growth and independence. While drinking water is the immediate focus, the ultimate goal is to launch a network of independent franchise owners who, with high visibility retail storefronts and proven business acumen, are poised to revolutionize the African landscape while paving the way for developed world resources to become more effectively deployed in emerging markets.
FREE GENIE #JOY
Product Name: Joy Water
Slogan: Joy purified bottled water! Best for life!
Brand: Joy Water, Addis Ababa, Ethiopia
Origin and Type of Water: Natural Mineral Water
Market: Ethiopia
FREE GENIE #LIQUIDDEATH
Product Name: Liquid Death
Slogan: Don't be scared, it's just water! Murder your thirst.
Brand: Supplying demand Inc.
Origin and Type of Water: Natural Mountain Water, source at Frankenmarkt, Austrian Alps.
Market: International
Information: The canned water brand looked for "the dumbest name" to sell water. It is quite a success and makes an annual revenue of 45 million Dollar (2021) and is valued at 700 million dollar in 2022.
FREE GENIE #MAGNIFICAT
Product Name: Magnificat
Background: "Magnificat anima mea dominum", "my soul magnifies the Lord" (Latin), is a canticle, known as the Song of Mary, Gospel of Luke (1:46-55). It is traditionally incorporated into the liturgical services of the Catholic Church, the Eastern Orthodox Church, Lutheran Churches and the Anglican Communion.
Brand: Promineral SA. Portugal
Origin and Type of Water: Waters of the dormant Furnas volcano, St. Miguel, Azores, Portugal
Market: Premium Water, International
FREE GENIE #MIRACLE
Product Name: Miracle
Slogan: Water for Healthy Life
Brand: Miracle, Karachi, Pakistan
Origin and Type of Water: Home and Office Water Delivery
Market: Pakistan
Information: In Pakistan 21 million of people don't have access to clean drinking water in their daily life (Population: 221 million).
FREE GENIE #NATURALLYINTELLIGENT
Product Name: VodaVoda
Slogan: "Trust Nature. Nature knows best. Naturally intelligent."
Brand: VodaVoda, Banja Vrujcj, Serbia
Origin and Type of Water: Artesian Spring Water, Vrujcj Space, Serbia
Market: Serbia
FREE GENIE #NATURESBLESSING
Product Name: Boon Water
Slogan: Nature's Blessing
Brand: Boon Water, Paterson, US
Origin and Type of Water: Natural Spring Water, Source at Hendek, Turkey
Market: Premium Water, US.
FREE GENIE #NEVERFAILSPRINGWATER
Product Name: Neverfail Spring Water
Brand: Neverfail Springwater QLD PTY LTD, a wholly-owned subsidiary of Coca-Cola Europacific Partners, Queensland, Australia
Origin and Type of Water: Subterranean sources, Australia
Information: Market leader of Spring water delivery to homes and offices in Australia.
FREE GENIE #ORIGIN
Product Name: Origin
Slogan: American springs for American tables. A celebration of care, craft, and conversation.
Brand: Origin TM Water, Blue Triton Brand, US
Origin and Type of Water: US Spring Water
Market: US
Information: "Spring Water that doesn't have to cross an ocean to get to your table." American spring-to-table water.
FREE GENIE #PARADISE
Product Name: Paradise Drinking Water
Slogan: "The Taste and Pure Refreshment of Paradise."
Brand: Paradise Drinking Water, Santa Ana, CA, US
Origin and Type of Water: Spring Water and Purified Water, Home and Office Delivery.
Market: Drinking Water supplier of Southern California, US
FREE GENIE #PORVENIR
Product Name: Agua Mineral Porvenir
Translation: Future (Spanish)
Brand: Agua Mineral Porvenir, Casablanca, Chile
Origin and Type of Water: Natural Mineral Water Spring, Valle Casablanca, Chile
Market: Chile
FREE GENIE #PUREELEMENT
Product Name: Lunaqua
Slogan: "Pure Element."
Brand: Red Bull, Salzburg, Austria
Origin and Type of Water: Natural Spring Water, Vorarlberg, Austria, Premium Water bottled from the spring (Vorarlberg, Austria) at the full of moon.
Market: International
Information: "For centuries, mankind has lived according to the phases of the moon, planting and cutting trees, watering flowers or cutting hair. And Red Bull bottles water. Because internal company analyses have shown that this enhances the invigorating qualities of water." Prize: 2,26 Euro/L.
FREE GENIE #PURELIFE
Product Name: Pure Life
Slogan: various, specific to markets - see #aquiesdondetodocomienza
Brand: Nestlé SA. Switzerland
Origin and Type of Water: taken from municipial and well sources, purified, mineralized
Market: The brand "Pure Life" by Nestlé is available in more than 40 countries and is the world's best-selling water.
Information: Nestlé has an annual revenue of 4170 billion dollars with its drinking water products and and ranks third among the global market leaders in the drinking water industry.
FREE GENIE #PURELOVE
Product Name: Absolute - Pure Distilled Drinking Water
Slogan: "Pure Water. Pure Love."
Brand: Asia Brewery Incorporated, Makati City, Philippines
Origin and Type of Water: Distilled Water
Market: Philippines
Information: Starting from a humble vision to break the beer monopoly in 1982, Asia Brewery Inc. (ABI) is now a major player in the Philippines’ beverage and industrial packaging industry. Annual Revenue 12.0 M Dollar
FREE GENIE #SALUS
Product Name: Salus
Translation: health, well-being, welfare, salvation (Latin). Salus was the Roman goddess of safety and well-being (welfare, health and prosperity) of both the individual and the state.
Brand: Danone, Paris, France
Origin and Type of Water: Natural Mineral Water, Fuente de Puma, Sierras de Minas, Uruguay
Market: Uruguay
Information: Danone ranks fourth among bottled water market leaders worldwide, with an annual revenue of 3900 million dollars.
FREE GENIE #SOHAT
Product Name: Sohat
Translation: health, soundness of body (Arabic)
Brand: Nestlé Waters, Switzerland
Origin and Type of Water: Natural Mineral Water, Falougha Source, Lebanon
Market: Lebanon, UAE, Saudi Arabia
Information: Leading brand of bottled water in Lebanon.
FREE GENIE #THEWATERTHATLOVESYOUBACK
Product Name: Aqua Carpatica
Slogan: "Nature's Most perfect water. Aqua Carpatica - Taste the water that loves you back."
Brand: Aqua Carpatica USA Inc. Phoenix, Arizona, Romanian company partially owned by PepsiCo.
Origin and Type of Water: Natural Spring Water, Volcanic Paltinis Springs, Carpathian Mountains, Romania
Market: International
FREE GENIE #THORSPRING
Product Name: Thorspring
Background: Thor is a prominent god in Germanic paganism. In Norse mythology, he is a hammer-wielding god associated with lightning, thunder, storms, sacred groves and trees, strength, the protection of humankind, hallowing, and fertility.
Brand: Kemmerer Bottling Group, Illinois, US
Origin and Type of Water: Icelandic Glacial Spring Water
Market: Premium Water für US Market
Information: Kemmerer Bottling Group is a leading independent bottler engaged in the manufacturing, marketing and distribution of carbonated soft drinks and new age beverages.
FREE GENIE #TIANTANGZHISHUI
Slogan: Tiantang zhi shui
Translation: Water of Heaven
Origin and Type of Water: Tibetan Glacial Spring Water
Market: China
Information: "Water of Heaven" is the slogan of Chinese drinking water brands bottled in Tibet. Bottled water from Tibet is sold across China, often as a high-end product, trading on Tibet's reputation as spiritually and environmentally pure. n the last two decades China has become the world’s largest bottled water consumer and a major producer. Although it currently makes up a small proportion of China’s annual bottled water production, water from Tibet’s mountain glaciers is seen as the new point of growth for China’s booming bottled water industry.
FREE GENIE #UNLEASHYOURPOWER
Product Name: Power Water
Slogan: "Unleash your Power. For the Seekers. For the Doers."
Brand: Powerade, The CocaCola Company, Atlanta, Georgia, US
Origin and Type of Water: Electrolyte Water Beverage
Market: International
Information: CocaCola is the global leader of the bottled drinking water industries with an annual revenue of 4600 million dollars on the water sector.
FREE GENIE #URSTROMQUELLE
Product Name: Urstromquelle Mineralwasser
Translation: Source of the Primordial Current.
Brand: Red Bull GmbH, Rauch Fruchtsäfte GmbH
Origin and Type of Water: Natural Spring Water. The natural spring in Brandenburg, Germany, is refered to since 1364. The company Brandburger Urstromquelle was founded in 1995 and is based in Mark, Germany. In March 2023, Brandenburger Urstromquelle was acquired by Red Bull and Rauch Fruchtsäfte GmbH. The terms of the transaction were not disclosed
Market: International
FREE GENIE #VEDICA
Product Name: Vedica - Himalayan Spring Water
Slogan: "Full of Attitude."
Translation: Full of Knowledge. Vedica referes to knowledge from the Vedas (Sanskrit: वेदः, lit. 'knowledge'), a large body of religious texts originating in ancient India. Composed in Vedic Sanskrit, the texts constitute the oldest layer of Sanskrit literature and the oldest scriptures of Hinduism.
Brand: Bisleri, India
Origin and Type of Water: natural mineral water, bottled from a spring in the foothills of the Himalayas in Uttarakhand
Market: International
Information: Bisleri International is ranked tenth in the global bottled water industries with ca. a 250 million dollar revenue. In India, it is so popular that Bisleri is used as a generic term for mineral water.
FREE GENIE #VIRGEN
Product Name: Virgen Natural Mineral Water
Slogan: "For people who have good things first."
Translation: Virgin (Spanish)
Brand: Virgen Water, Hergiswil, Switzerland
Origin and Type of Water: Natural Mineral Water,Arequita hills, Uruguay
Market: Premium Water for an elite of conoisseurs, bottled in Uruguay, sold in Switzerland.
FREE GENIE #WATEROFLIFE
Product Name: Aur'a Natural Mineral Spring Water
Slogan: "Fountain of Youth. Water of life. Gift from Mother Nature."
Brand: Aur'a Gold Water Ltd. UK
Origin and Type of Water: Natural Spring Water, from Transylvania's Golden Hawk Mountains.
Market: UK, International
Information: Premium Water, enriched with gold and silver particles.
FREE GENIE #ZAMZAM
Product Name: East Tehran Zamzam Water
Brand: ZamZam Iran Co.
Origin and Type of Water: Mineral Water
Market: Iran
Background Information: The Zamzam Well (Arabic: بئر زمزم, ) is a well located within the Masjid al-Haram in Mecca, Saudi Arabia. It is located 20 m (66 ft) east of the Kaʿba, the holiest place in Islam.
According to Islamic narratives, the well is a miraculously generated source of water, which opened up thousands of years ago when the son of Ibrahim (Abraham), Ismaʿil (Ishmael), was left with his mother Hajar (Hagar) in the desert. It is claimed to have dried up during the settlement of the Jurhum in the area and to have been rediscovered in the 6th century by ʿAbd al-Muṭṭalib, grandfather of Muhammad. Millions of pilgrims visit Mecca and Medina each year while performing the Hajj or Umrah pilgrimages in order to drink its water.